Compendium of Design

A invaluable resource for design students...

Identify the need

Every design process must begin with a design problem. It is the design problem that defines the contributing factors of the design need and therefore the visual / product design factors that can lead to a potential design solution. The design need can come from several sources; the designer who identifies a problem in an existing design a client, a person or group that contracts the designer to design a product / visual communication to bridge the gap in a new or existing market the identified users / audience of the potential design solution who identify problems / gaps in the current design range.