Identifying the Design Need
Every design process begins with a design problem. It is the design problem that defines the factors of the design need and the individual product design specifications that can lead to a potential design solution.
The design need can come from several sources;
- the designer who identifies a problem in an existing design for a client
- a person, group, or company that contracts a designer
- customer feedback that identifies problems in an existing product
- a customer or marketing team who identifies gaps in the current design range or market
Independent of where the design need comes from, it is ultimately the designer's job to flesh out the design specifications. This can be done in several ways: