The internet is always changing, and we could be about to see some major changes to the online world in 2023 thanks to the metaverse. If you use the internet for anything, whether it be shopping, browsing news sites, playing games, or social media, there is a good chance you have seen or heard of the metaverse. The question is, will the metaverse take off in 2023?
What is the Metaverse?
Before we look at what 2023 has in store for the metaverse, it is important we understand what the metaverse means. The term ‘metaverse’ has quite a broad meaning in that it can refer to cyberspace and does not refer to a specific type of technology. However, when we focus on the future of the metaverse and tech companies, we are looking specifically at virtual and augmented reality. Virtual reality can be experienced using a headset, and you can walk around a room, for example, as if you were really in that environment. Augmented reality blends the physical and digital worlds together, so you could be in your own room but see a superhero in that room.
One area where the metaverse could really take off in 2023 is online marketing. Many of the big brands have already started to build a presence in the metaverse, with Nike being a good example. You could see pairs of trainers in your room and look at them from different angles without having to go to a physical store. Travel agents could use the metaverse to show you what it would be like in a specific destination or even something as specific as a hotel room. The options are incredible, and we expect to see many brands building their presence in the metaverse throughout 2023. Unlike regular search engines, where some brands have an overwhelming presence, the metaverse is fresh and, in a way, empty, ready to be filled.
Fortnite has been building a metaverse for some time, and that may come as news to many people. Aside from playing the battle royale video game, Fortnite has hosted concerts, movies, and television shows. Fortnite is a virtual world, and within that world, there is a social network in which users can participate in various ways via virtual or augmented reality. Epic, the creators of Fortnite, have numerous collaborations, and they are set to expand on those in 2023, with other universes joining the likes of Marvel. 2023 could be a big year for online casinos in the metaverse. Casumo online casino is one of the world’s most popular casinos, and it will be interesting to see if they and other leading casinos roll out virtual and augmented reality.
Some of the other ways the metaverse will develop in 2023 include the corporate world, with business conducted in a completely virtual environment, Web3 and decentralization, and further advancements in avatar technology. For anyone who wants to get a foothold in the metaverse, 2023 is going to be a crucial year.